What is the primary focus of the Standards of Conduct?

• A. They amplify the Code of Ethics
• B. They provide guidelines for marketing strategies
• C. They outline client retention techniques
• D. They set investment performance benchmarks

Answer: (A)

The primary focus of the Standards of Conduct is to amplify the Code of Ethics. This means that the Standards are designed to provide more detailed guidance on how to implement and uphold the principles laid out in the Code of Ethics. They delineate the expected behaviors and responsibilities of professionals within the industry, ensuring that all interactions and transactions are conducted with integrity, fairness, and accountability. This reinforcement of ethical standards helps to foster trust and maintain professionalism in all dealings.

In contrast, providing guidelines for marketing strategies and outlining client retention techniques are more specific operational aspects that, while important, do not encapsulate the broader ethical intent that the Standards aim to achieve. Setting investment performance benchmarks is related to measuring effectiveness in financial outcomes rather than guiding conduct and ethical decision-making. Thus, the core role of the Standards of Conduct is firmly rooted in promoting ethical behavior rather than focusing on specific business tactics or performance measures.