How should conflicts of interest be handled by financial professionals?

• A. They should prioritize their own interests
• B. They should disclose the conflict and prioritize the client's interests
• C. They should ignore the conflict
• D. They should manage it without disclosure

Answer: (B)

Financial professionals must prioritize their clients' interests in the event of a conflict of interest to maintain trust and uphold ethical standards. Disclosing the conflict is crucial because it allows clients to make informed decisions based on a complete understanding of the situation. This practice fosters transparency and helps mitigate any potential harm that could arise from undisclosed biases.

Prioritizing the client's interests is fundamental to the fiduciary duty that many financial professionals have, which requires them to act in the best interests of their clients above their own. This commitment strengthens the advisory relationship and promotes ethical behavior in the financial industry. By disclosing conflicts and focusing on the client's well-being, financial professionals demonstrate integrity and professionalism, which are essential for long-term success in their field.